Strategy Deployment – Define the Company Destination
An explanation of Strategy Deployment is to think of your company as being on a journey toward a specific destination. When its founders created the company they had a certain vision in mind. Their vision defined how the company would be organized, who would manage it, what type of customers it would serve and where they would take the business in the future. Hopefully it’s heading in the same direction they wanted it to go. Strategy Deployment helps to define the destination and how to get there! We start the process by creating a road map to chart the journey, clearly identify any potential problems and define the best route for your business to reach its destination.
Everyone in the organization needs to understand the task at hand and what’s expected of them. It’s of the utmost importance to have total alignment between all sectors of an organization. You will start the process by asking questions. Where does the company need to be in the next 3 to 5 years? Where does your company need to focus first to achieve major breakthrough? Answer these questions and you’ll discover a pot of gold. Yes, that’s right, gold, and its hidden away deep inside your business processes. I know what question you’re asking at this point. How can I know this for sure? Well, because I have experienced it many times. It’s really simple, if your business paradigm had allowed you to see the amount of money that’s wasted by maintaining non-value activities hidden inside your business model, you would have removed them long ago. You need to breakthrough your current business paradigm and create a new one that embraces positive change.
Strategy Deployment is a great tool to help you create and manage change by strategically aligning your Continuous Process Improvement process with your business goals and objectives. By doing this you give a clear message, purpose and create leverage for all levels of management to get fully engaged in the change process. If a CPI implementation is not aligned with business goals and objectives it will be very difficult to sustain it.
Leadership has five obligations to manage effectively:
1) To clearly define goals and expectations to all employees.
2) To make available the necessary resources for everyone to do their job. People can only become successful at work, when they are given the best training, right equipment, and are allocated the correct amount of time to perform a task, etc.
3) To remove barriers, allowing employees to stay focused on the task at hand. It’s not value added for employees to get embroiled in political or personal agendas which forces them to take time away from their job or involvement in the improvement process.
4) To create and maintain a system for tracking and trending critical process data.
5) To create a system for reporting Key Performance Metrics (KPM’s) to give feedback to all employees.
If any one of these five obligations is not followed, then Strategy Deployment or Lean Implementation will be a much more difficult process.
Strategy Deployment utilizes the Deming or PDCA Cycle ( Plan. Do, Check, Act). This is very helpful to ensure all necessary aspects have been incorporated into the Strategy Deployment process. The model itself is a relatively simple concept; however it’s much more difficult in its application:
Plan: Identify focus areas, prioritize improvements, create an implementation plan
Do: Implement the plan. Follow the requirements of the plan.
Check: Gather feedback/data from the process to determine if the plan is working.
Act: Plan not working. Identify corrective action and change the plan.
The cycle is repeated over and over to improve, standardize and sustain a process.
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